top of page

BRAND-BUILDING TOOLS

FOR FIERCE AF BRANDS

Toolkits, guides, and courses to help your content and brand shine. Built from 25 years inside agencies and in-house creative departments. Made for the marketers and creatives doing the actual work.

Panther_hero_680.png
FREE TOOLS

FREE TOOLS

START FREE

Two quick wins before you spend a dollar. Both land in your inbox in minutes.

BrandAudit_thumbnail.png

FREE TOOL

5-MINUTE BRAND AUDIT

A fast, honest read on where your brand shines and where it blends in.

​

FREE

KillerBrief_thumbnail.png

FREE GUIDE

HOW TO WRITE A KILLER BRIEF

How to write the creative brief that gets you the work you actually wanted.

​

FREE

TOOLKITS

TOOLKITS

GET TO WORK

Practical, downloadable toolkits built to be used on your real work this week.

Playbook_thumbnail.png

TOOLKIT

BRAND BUILDER PLAYBOOK

The foundations, in the right order, so every decision after this one gets easier.

​

$36

OwnableContent_thumbnail.png

TOOLKIT

CRAFTING OWNABLE CONTENT

Your playbook on how to make content  that's uniquely your brand's.

​

$58

COURSES & CONSULTING

COURSES & CONSULTING

GO DEEPER

Self-paced courses and real expert advice for when you're ready to really dive in.

BrandVoice_thumbnail.png

COURSE

BRAND VOICE COURSE

A self-paced course on finding, defining and holding onto a voice that sounds like no one else.​

​

COMING SOON

WorkwithMe_thumbnail.jpg

CONSULTING

WORK WITH ME

 

Hourly and packaged plans where I bring my expertise to your brand so you can focus on your business.

 

COMING SOON

ABOUT
KW_headshot_office_bw.jpeg

ABOUT

HI, I'M KRISTIN

I'm a creative director and agency life ex-pat with 25 years of building brands at agencies, startups and in-house creative departments. Lab71 is where I package what I've learned into tools you can use on a Monday morning, whether you're doing client work or creating your personal brand.

​

Every tip and toolkit here started as something I wish my teams had.

​

SEE MY WORK AT KRISTINWOODWARD.COM

THE NEWSLETTER

KILLING DARLINGS

Brand and creative strategy for people who care how the work turns out. Every issue ends with The Darling: One thing worth cutting this week.

NEWSLETTER
bottom of page